Functions.

Sets the strategic direction of Firethorn, owns the highest-value client relationships, and ensures the business operates with the discipline of a premium agency at scale.

• ›CEO: Vision, culture, investor & partner relations, Rory McIlroy network activation, top-tier client executive relationships.
• ›COO: Day-to-day operations, resource allocation, cross-department coordination, delivery excellence, hiring and culture execution.
• ›Together: Business development at board level, financial oversight, pricing strategy, key contract negotiation.

The CEO/COO combination is the quality guarantee to clients. In premium sport and luxury, clients buy the relationship as much as the work — this is the duo that holds it.

The face of Firethorn to clients. Owns every client relationship below CEO level — managing briefs, timelines, expectations, scope, and the narrative that turns delivery into renewal.

• ›Head of Client Services: Strategic relationship management, contract renewals, scope management, escalation point, monthly reporting.
• ›Account Managers (×3): Day-to-day client liaison, brief intake, delivery coordination, status reporting, upsell identification.
• ›Project Coordinators (×2): Timeline management, asset delivery, resource booking, production scheduling, budget tracking.

Client retention is the most valuable activity in an agency. Replacing a lost client costs 5–10× more than retaining one. This team is the renewal engine.

Produces all video and photographic content to broadcast and premium brand standards. The operational engine behind Firethorn's visible product.

• ›Head of Production: Studio operations, shoot logistics, crew management, post-production workflow, kit and equipment ownership.
• ›Director of Photography: Leads all shoots — sports events, brand campaigns, hospitality content. Visual quality standard-bearer.
• ›Editors / Colourists (×2): Post-production, colour grading, format delivery (broadcast, social, digital), motion graphics.
• ›Manages a network of trusted freelance crew for major event shoots (SailGP, Ryder Cup, DP World Tour).

Premium clients pay a significant premium for broadcast-quality production. This department directly justifies higher retainers.

Sets the creative and strategic direction for all client work. Translates brand ambitions into compelling content — from concept through visual identity, copy and campaign.

• ›Executive Creative Director: Creative vision, campaign concepts, brand strategy, new business pitches, creative quality control.
• ›Art Directors / Designers (×2): Visual identity, motion design, social templates, campaign assets, event branding.
• ›Copywriter / Strategist: Brand tone of voice, content strategy, scriptwriting, editorial calendars, messaging frameworks.
• ›Cross-functions with Production (scripts to screen) and Social (creative to platform-native formats).

The creative product is what wins and retains clients at the premium end. A strong ECD with a luxury / sport reel commands serious fee uplift.

Runs all social media channels for clients — from strategy and scheduling through to community management, paid amplification and platform-native content.

• ›Head of Social: Channel strategy, platform roadmap, analytics oversight, paid social planning, client social KPI reporting.
• ›Social Media Managers (×2): Content scheduling, community management, trend monitoring, platform-native content, campaign execution.
• ›Content Creators / UGC (×2): Short-form video, Reels / TikTok-native content, behind-the-scenes, athlete and talent content.
• ›Manages influencer and creator partnerships for clients where relevant.

Social retainers are the most predictable recurring revenue in the agency model. Clients like SailGP and DP World Tour need always-on capability.

Drives revenue growth through new client acquisition, scope expansion, partnership development, and talent relationships that open doors.

• ›Commercial Director: New business strategy, pricing, proposal development, contract negotiation, P&L ownership per client.
• ›Sales / New Business Lead: Outbound pipeline, pitch coordination, RFP responses, CRM management, prospect research.
• ›Partnerships Manager: Third-party commercial relationships, athlete / talent partnerships, media partnerships, co-productions.
• ›Works closely with CEO to activate and convert high-value network introductions.

At Firethorn's revenue target of €300k / head, this team needs to be consistently filling and converting a pipeline of €8–10M+ in qualified opportunities.

Keeps the business financially healthy, legally compliant, and operationally efficient. Manages cash flow, payroll, client invoicing, and the investor / regulatory reporting cadence.

• ›Finance Director: P&L management, cash flow forecasting, management accounts, investor reporting, pricing and margin analysis.
• ›Accountant / Controller: Payroll, client invoicing, VAT / tax compliance (Ireland + international), expense management, monthly close.
• ›HR / Legal Support: Contracts (employment and client), IP ownership, GDPR compliance, recruitment process, onboarding, culture.
• ›Oversees My Future Fund (auto-enrolment) compliance and pension administration.

Often undervalued in creative agencies until something goes wrong. At Firethorn's scale with global clients, proper finance ops is non-negotiable.

The competitive differentiator that makes Firethorn faster, smarter, and harder to replicate. Deploys AI tools, automation and data platforms across every department.

• ›CTO: Technology strategy, AI tool evaluation and deployment, platform integrations, competitive intelligence on emerging tools.
• ›AI & Automation Engineer: Builds internal automations (briefing, scheduling, asset management), AI-assisted content workflows.
• ›Data / Platform Analyst: Social and campaign performance dashboards, attribution modelling, audience insights, performance reporting.
• ›Runs quarterly innovation reviews — what new tools should Firethorn be using or offering clients.

AI and automation in content production is the single fastest-moving competitive battleground in the agency world right now.